8×8 has expanded its Open Channel Program to include partners from New Zealand and Australia.The program, which currently includes more than 1000 partners worldwide, enables partners to grow sales of 8×8’s portfolio enterprise communications platform, known as the 8×8 Open Communications Platform.

The 8×8 Open Communications Platform brings together voice, team chat, meetings, and contact centre solutions fuelled by shared intelligent communications services like AI-driven expert routing and predictive analytics. 

According to 8×8 senior vice president and global channel chief John DeLozier, partners have been instrumental in helping businesses to transform their digital workplaces, particularly as those businesses move on-premise communications and customer engagement to the cloud.

Further, the 8×8 Open Communications Platform provides secure, scalable, and extensible capabilities that are required for organisations to create unique employee and customer experiences at scale.

“The shift to operate-from-anywhere enterprise communications has been elevated to a board-level and c-suite imperative and is a major opportunity globally for the channel. We are investing in the 8×8 Open Channel Program to provide all of the benefits, tools, resources and support required so both our partners and their customers can succeed.”

The 8×8 Open Channel Program brings all the company’s channel efforts under one enhanced partner program.  It offers new performance-based tiers for Master Agents, Sub Agents and VARs, plus an Authorised level to give new partners an accelerated entrance into the program.

8×8 states that the new program offers:

• Speed to market to get up and running, meet sales targets, and receive compensation faster.
• Enhanced marketing benefits, such as account-based marketing campaigns, intent data marketing, webinar content, etc.
• Expanded tools and resources for partners to seed, grow and manage their business, drive demand, and increase revenue due to improved sales performance.

Further, the 8×8 Open Channel Program ensures that every member of 8×8’s channel community, have the necessary resources to thrive. The partner program offers tiered levels of dedicated resources for lead generation and conversion, and customisable, white-gloved marketing campaigns to reach prospects. 

The program also includes activities such as blitz days (8×8’s channel pipeline generation initiative), account planning, product demos and custom co-branded prospect events. In addition, 8×8’s best-in-class partner portal, PartnerXchange, allows partners to manage all customer needs, as well as access deal information, certifications and marketing content.

Perth-based consultancy firm Scope Logic is an 8×8 partner. It was recently awarded Platinum partner status. Scope Logic managing director Oscar Wetherell says, “I am very proud to have our efforts recognised, and look forward to taking our partnership with 8×8 to even greater heights, bringing world-class cloud communications, collaborations, and customer engagements to progressive businesses throughout Australia.”

Source: https://channellife.com.au/story/8×8-expands-partner-program-to-a-nz