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The Dos and Don’ts for Domain Names

The Dos and Don’ts for Domain Names

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To protect and boost your domain value, it’s essential for you to know what you should and shouldn’t do when registering and managing your domains. 
 

Do: Register multiple Top-level domains

A top-level domain (TLD), also referred to as a domain extension, is the final element that follows the final dot of a domain name. There are five official types of TLDs  

  • Generic Top-level Domains (e.g. .com)
  • Sponsored Top-level Domains (e.g. .edu or .org)
  • Country Code Top-level Domains (e.g. .au or .uk)
  • Infrastructure Top-Level Domain (.arpa)
  • Test Top-Level Domain (.test)

A good idea is to register all applicable TLD extensions to protect your brand from the activities of competitors and cybercriminals.  

Do: Consider if the domain extension is SEO friendly

It is not always straightforward to know which domain is better for SEO, and we recommend consulting an SEO specialist before making the decision. However, there is a straightforward way to help boost your SEO rankings, by having a country code top-level domain extension (CCTLD) for your business. Search engines like Google give ccTLDs a lot of importance to regional targeting. And that means the use of ccTLDs can improve your site's search engine performance.  

Do: Register products, services, even campaign names

It would help if you considered buying domain names of your products and services. On top of that, using domains to support your marketing campaign can be a great way to gain traction and a smart way to track the result if it‘s combined with a dedicated landing page and URL. 

Do: Check the domain registration history and past content

If you register a domain name that has previously expired, you will likely inherit its good and bad history. The domain name could have been associated with scam/phishing pages or even blocked by specific browsers or services. Make sure you check the historical content it has pointed to in the past. 

Do: Carefully consider if a similar domain already exists

Registering a similar domain to an existing one, especially a competitor's, will likely confuse visitors and draw ire from people thinking you may be trying to steal traffic from an already established domain. 

Do: Register multiple variations of company names, including likely typos as domains

It’s prudent to register domains with alternative spellings or likely typos and use a 301 redirect to push that traffic to your actual site, so you do not lose that traffic.  

Do: Consider how the domain words combine

Check if joint words may create a phrase you did not intend that may tarnish your brand or message.   

Do: Consider how the domain words combine

Check if joint words may create a phrase you did not intend that may tarnish your brand or message.   

Don’t: register a domain that's too long

Check if joint words may create a phrase you did not intend that may tarnish your brand or message.   

Do: Invest in a domain privacy service

As the domain owner, your contact details are publicly available through a searchable Whois database by default. Consider investing in a domain privacy service to ensure your domain contact details are hidden from public view.  

A domain name is the easiest and most inexpensive way to protect your brand identity in the online space. Scope Logic is an online domain service provider with more than 15 years of experience helping companies manage their digital presence and online branding. Do talk to us today about your domain name needs.