It is undeniable that a revolutionary digital transformation is underway in the business world, the growing pressure to keep your business at the top of the food chain pushes companies to embrace the digital change. It is a common belief throughout the Asia Pacific region specifically within Australia, as 46.3% of people believe that innovation is extremely important to drive business “IDC Industry Insights-AVAYA ATF Survey, 2016”.


With this way of thinking business operations will be fundamentally altered, but how will this influence team collaboration?


Every employee can be a leader.

The transformation of unified communications and collaboration tools allow for convenient, organised and multimodal interactions between all members of your team. The change in communication technology has enabled the traditional chain of command to be altered to allow for ideas to be contributed from all tiers of the company


The world is your workspace

Digital transformation has allowed for work to be completed on the go with complete freedom. The days of being confined to a desk and office have converted to a time where flexibility, responsiveness and engagement assist the traditional workplace expectations. An open collaborative culture has to take root before true innovation happens in your company as it is commonly difficult for companies to execute the skills and resources needed for digital transformation primarily because the technologies that support it are so new.


Turning data into intelligence

The digital transformation that is occurring in the business world today extends the opportunity to turn customer data into actionable business intelligence. Teams become capable of creating projects that are far more targeted to customer expectations and specific target markets generating a greater impact and productivity from every task your team works on. According to IDC Industry Insights – AVAYA ATF Survey, 2016, 53.3% of enterprises believe that we are progressing to a time where involving business with strategic IT initiatives projects will become a common occurrence. CZO’s believe that more IT projects will be funded by lines of business, while IT focuses on sourcing for new expertise. Similarly, from the same research paper, saw 63.3% of enterprises focus on customer-facing application and the customer engagement strategies that are increasingly reliant on actionable insights.


According to the AVAYA ATF Survey 2016, digital transformation within the Asia Pacific region will result in two major benefits, the improvement of customer satisfaction, and the improvement of employee productivity. Digital transformation will influence customer satisfaction as it will enable businesses to meet the customers efficiency needs, as customers expect the enterprises to improve service availability to enable 24 hour access. Modern and connected enterprise, resource planning and treasury management systems allow corporates to move away from screen-based to machine-to-machine communication. Alerts, notifications, and transparent data visualization (dashboards) provide actionable insights on the go. In turn, this improves employee productivity, with the rise of e-tailing the demand for good and services is reshaped, the internet creates pricing transparency and better matching of buyers and sellers. Network-based approaches and open application programming interfaces (API’S) are crucial to efficiently build and manage customer interaction. This will see the reduction of risks and errors as companies will be able to analyze information through the right big data capabilities.


For your business to succeed in today’s digital transformation the ability to adapt, use and enhance the tools that are provided to you differentiates you from your competitors.



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