Gartner Magic Quadrant

As a business or even as an individual consumer, there is a vast amount of technology available to you, all of which often promises to be the best. It can become overwhelming sifting through the different pricing, specs, reviews and recommendations. At Scope Logic Group, we know that we are partners with some of the best technology suppliers, because we depend on Gartner’s Magic Quadrant.

Gartner’s Magic Quadrant, according to Gartner, is a “culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors.” By using this information, which applied a graphical treatment and a set of evaluation criteria, the Magic Quadrant helps to determine how well technology companies are executing the visions they set out for themselves and their overall performance as technology providers.

While it seems straightforward- you would automatically assume that the top choice for your technology providers would be the leaders, there are other factors to take into consideration. For example, if you are working on a more specialised project, a niche player may better suit your purposes. Market challengers are also breaking down barriers in their industry, so they might be one to watch.

How does the Gartner Magic Quadrant work?

According to Gartner, a Magic Quadrant provides a graphical competitive positioning of four type of technology providers, in markets where growth is high and provider differentiation is distinct:

Leaders execute well against their current vision and are well positioned for tomorrow.

Visionaries understand where the market is going or have a vision for changing market rules, but do not yet execute well.

Niche Players focus successfully on a small segment, or are unfocused and do not out-innovate or outperform others.

Challengers execute well today or may dominate a large segment, but do not demonstrate an understanding of market direction.

Gartner’s Magic Quadrant allows you to quickly educate yourself on a market’s competing technology providers and understand how they are competitively positioned against each other.

For Scope Logic Group, as a Unified Communication Solution Provider, our clients rely on us to recommend and implement the best and most reliable technology solutions for their business. We use the Gartner Magic Quadrant to guide our decisions on who to partner with and what solutions to provide.

For more information on the technologists we partner with, read our next post.

For more information on the personalised, complex Unified Communication solutions we develop and how we can implement the latest and greatest into your business, get in touch with us on 08 9228 4118 or email us at One of our Technical Engineers will be more than happy to answer any questions you may have.

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